ASEAN firms can thrive by investing for the long run

3 March 2026

Southeast Asia is proving its resilience in the face of global trade upheaval. Firms that can access flexible financing may well end up defining the next decade of growth.

Despite the introduction of sweeping US trade tariffs, ASEAN economies continued to deepen their presence in global supply chains in 2025. Vietnamese exports rose 17% to $475 billion last year, with FDI inflows up 9% to $27.6 billion.[1] Malaysia now accounts for around 13% of global semiconductor testing and packaging.[2]

Further upstream, Indonesia now hosts 106 active nickel smelter projects, providing critical materials to the electric vehicle and battery supply chain.[3]

Sustaining this momentum will require financing solutions that can move as quickly as supply chains themselves, particularly in markets where traditional bank credit remains selective. Banks across Southeast Asia are being cautious when lending to exporters and trading-linked companies, even when underlying demand is robust. Trade finance and working-capital loans are typically short-dated, cyclical and sensitive to external shocks, and lenders often prefer collateral tied to real estate or hard assets rather than receivables, inventories or contracts that depend on volatile trade flows.

The rapid expansion of equity ownership across Southeast Asia, which has deepened capital markets and broadened the base of long-term shareholders, could help.

Indonesia offers the clearest illustration: its retail investor base exploded between 2020 and 2025, rising from 3.8 million to more than 20 million investors — a shift that is also evident, to varying degrees, across much of the rest of the region.[4] 

Equity-linked financing could become an increasingly important source of credit for entrepreneurs keen to capitalize on emerging growth opportunities in an evolving landscape.

Regional resilience

ASEAN's resilience in the face of US trade tariffs underlines the investment case for the region. The US government has raised effective tariff rates on a broad range of Asian exports to 19-25% range over the past year, while Chinese-origin goods face substantially higher levies — including reciprocal rates of more than 35% in some categories.[5]

Yet the impact on Southeast Asia’s trade volumes has so far been muted. In October 2025, the region’s total goods exports were around 15% higher than a year earlier, according to regional trade data — a pace that, if sustained, would translate into a substantial increase in annual export value.[6]

Fears of a tariff-related slump have not materialized. Even with higher tariffs, exports out of Asia remain competitive. US tariffs have also been broadly applied rather than selectively targeted, leaving manufacturers with little to gain from shifting production elsewhere.

Higher tariffs on Chinese exports to the US, meanwhile, are deepening Southeast Asia’s role in global supply chains. Goods originating in China are increasingly processed, assembled or routed through neighboring economies. Indirect exports from China to the US last year were approximately equal to direct trade flows alone.[7]

The resilience of Southeast Asian trade is also visible in broader regional flows. Even back in 2024, intra-Asian flows represented nearly 60% of the region’s total exports.[8]

The region’s integration into the global technology supply chain has also provided a powerful tailwind. Demand tied to the AI build-out — including chips, chipmaking equipment, servers and data infrastructure — has underpinned export momentum. Thailand, for example, is now actively courting semiconductor and electronics investment, as electrical and electronic products account for around a quarter of total exports.[9]

Many of these products have remained exempt from US tariffs, and shipments of electronic goods have been growing at rates well above historical norms, reinforcing the region’s position as a critical supplier into the technology super cycle sustaining global economic growth.

Yet while factory activity and exports have held up, financing conditions have tightened. Bank lending across parts of Southeast Asia slowed in 2025 as lenders grew more cautious amid trade uncertainty, higher funding costs and regulatory constraints. In the Philippines, loan growth in October slowed to the weakest pace in 16 months, while Malaysian banks are on track to end the year with approximately a 5% increase in loans, reflecting softer credit demand.[10],[11] 

Regulatory uncertainty is a major factor behind this restraint. As trade policy shifts — from tariffs and export controls to sanctions and rules-of-origin requirements — banks are wary of taking on additional credit risks.

Monetary policy has also offered limited relief. While inflation has eased across much of Southeast Asia, central banks have been cautious about cutting interest rates aggressively, mindful that any currency depreciation that may come about could raise import costs — particularly for food, fuel and consumer goods — and stoke social pressure in economies with young, urbanizing populations.

With trade uncertainty likely to remain elevated in the near term, the region’s entrepreneurs could have to contend with a financing environment in which borrowing costs remain elevated — even as investment needs rise.

For firms investing for the long run, access to flexible forms of capital may prove decisive.

As bank credit turns more selective, alternative credit – including equity-linked financing structures – will need to play a larger role, allowing entrepreneurs to unlock capital from existing shareholdings while preserving balance-sheet flexibility during a prolonged investment cycle.


[1] https://www.reuters.com/world/asia-pacific/vietnams-annual-growth-reaches-8-trade-surplus-with-us-hits-record-despite-2026-01-05/

[2] https://www.reuters.com/world/asia-pacific/malaysia-offer-incentives-its-chipmaking-industry-state-media-reports-2025-05-21/

[3] https://cgs.umd.edu/sites/default/files/2025-12/UMD_NickelIndonesia_Brief2025.pdf

[4] https://jakartaglobe.id/business/indonesias-capital-market-investors-surge-40-to-17-million-the-largest-in-asean

[5] https://www.sidley.com/en/insights/newsupdates/2025/08/implications-of-us-tariffs-on-southeast-asia-navigating-the-trade-tumult

[6] https://www.lowyinstitute.org/publications/navigating-storm-southeast-asia-global-trade-shocks

[7] https://www.ft.com/content/accd73b8-c352-4a64-a879-3f374450ecf9

[8] https://www.fedex.com/en-cn/business-insights/sme/vietnam-unlocking-potential-intra-asia-trade.html

[9] https://www.reuters.com/world/asia-pacific/thailand-targets-investments-worth-79-billion-in-semiconductors-electronics-2026-01-08

[10] https://mb.com.ph/2025/12/05/bank-loan-growth-weakest-in-16-months-despite-liquidity-surge

[11] https://asianbankingandfinance.net/lending-credit/in-focus/malaysian-banks-see-lending-growth-soften-ahead-year-end

disclaimer

Past performance does not guarantee future returns, and individual returns are not guaranteed or warranted.

This Document is intended solely for accredited investors, sophisticated investors, professional investors, or otherwise qualified investors, as may be required by law or otherwise, and it is not intended for, and should not be used by, persons who do not meet the relevant requirements. The content provided herein is for informational purposes only and is general in nature and not targeted to any specific objective or financial need. The views and opinions expressed in this Document have been prepared by third parties and do not necessarily reflect the views and opinions of EquitiesFirst.  EquitiesFirst has not independently examined or verified the information provided herein, and no representation is made that it is accurate or complete.  Opinions and information herein are subject to change without notice.  The content provided does not constitute an offer to sell (or solicitation of an offer to purchase) any securities, investments, or any financial products (“Offer”). Any such Offer shall only be made through a relevant offering or other documentation which sets forth its material terms and conditions. Nothing contained in this Document shall constitute a recommendation, solicitation, invitation, inducement, promotion, or offer for the purchase or sale of any investment product by Equities First Holdings, LLC or its subsidiaries (collectively, “EquitiesFirst”), nor shall this Document be construed in any way as investment, legal, or tax advice, or as a recommendation, reference, or endorsement by EquitiesFirst. You should seek independent financial advice prior to making an investment decision about a financial product.

This Document contains the intellectual property of EquitiesFirst in the United States and other countries, including, without limitation, their respective logos and other registered and unregistered trademarks and service marks. EquitiesFirst reserves all rights in and to their intellectual property contained in this Document.  The Document should not be distributed, published, reproduced or otherwise made available in whole or in part by recipients to any other person and, in particular, should not be distributed to persons in any country where such distribution may lead to a breach of any legal or regulatory requirement.

EquitiesFirst make no representation or warranty with respect to this Document and expressly disclaim any implied warranty under law. You acknowledge that EquitiesFirst is not liable under any circumstances for any direct, indirect, special, consequential, incidental, or punitive damages whatsoever, including, without limitation, any lost profits or lost opportunity, even if EquitiesFirst has been advised of the possibility of such damages.

EquitiesFirst makes the following further statements that may be applicable in the stated jurisdiction:

Australia: Equities First Holdings (Australia) Pty Ltd (ACN: 142 644 399) holds an Australian Financial Services Licence (AFSL Number: 387079). All rights reserved.

The information contained on this Document is intended for persons located in Australia only and classified as a Wholesale Client only as defined in Section 761G of the Corporations Act 2001. The distribution of information to persons outside this criteria may be restricted by law and persons who come into possession of it should seek advice and observe any such restriction.

The material contained in this Document is for information purposes only and should not be construed as an offer or solicitation or recommendation to buy or sell financial products.

The information contained in this Document is intended to be general in nature and is not personal financial product advice. Any advice contained in the Document is general advice only and has been prepared without considering your objectives, financial situation or needs. Before acting on any information, you should consider the appropriateness of the information provided and the nature of the relevant financial product having regard to your objectives, financial situation and needs. You should seek independent financial advice and read the relevant disclosure statements or other offer documents prior to making an investment decision about a financial product.

Forecasts are not guaranteed, and undue reliance should not be placed on them. This information is based on views held by Equities First Holdings (Australia) Pty Ltd as at the publishing date of this material.

Dubai: Equities First Holdings Hong Kong Ltd (DIFC Representative Office) at Gate Precinct Building 4, 6th Floor, Office 7, Dubai International Financial Centre (commercial license number CL7354) is regulated by the Dubai Financial Services Authority (“DFSA”) as a Representative Office (DFSA Firm Reference No.: F008752). All rights reserved.

The information contained in this document is intended to be general in nature, and, to the extent that it is perceived as advice, any advice contained in this document is general advice only and has been prepared without considering your objectives, financial situation, suitability of the financial products or your needs.

The material contained in this document is for information purposes only and should not be construed as financial advice, including an offer or solicitation or recommendation to buy or sell financial products. The information contained in this document is intended to be general in nature and any advice contained in this document is general advice only and has been prepared without considering your objectives, financial situation, suitability of the financial products or your needs. Before acting on any information, you should consider the appropriateness of the information provided and the nature of the relevant financial product having regard to your objectives, financial situation and needs. If you do not understand the contents of this document, you should consult an authorised financial adviser.

This document relates to a financial product which is not subject to any form of regulation or approval by the DFSA. The DFSA has no responsibility for reviewing or verifying any documents in connection with this financial product. Accordingly, the DFSA has not approved this document or any other associated documents nor taken any steps to verify the information set out in this document, and has no responsibility for it.

Hong Kong: Equities First Holdings Hong Kong Limited is licensed under the Money Lenders Ordinance (Money Lender’s Licence No. 1659/2024) and to carry on the business of dealing in securities (Type 1 licence) under the Securities and Futures Ordinance (“SFO”) (CE No. BFJ407).  This Document has not been reviewed by the Hong Kong Securities and Futures Commission. It is not intended as an offer to sell securities or a solicitation to buy any product managed or provided by Equities First Holdings Hong Kong Limited and is only intended for persons who qualify as Professional Investors under the SFO. This document is not directed to individuals or organizations for whom such offers or invitations would be unlawful or prohibited.

Korea: The foregoing is intended solely for sophisticated investors, professional investors or otherwise qualified investors who have sufficient knowledge and experience in entering into securities financing transactions.  It is not intended for, and should not be used by, persons who do not meet those criteria.  

United Kingdom: Equities First (London) Limited is authorised and regulated in the UK by the Financial Conduct Authority (“FCA”).  In the UK, this Document is only being distributed and made available to persons of the kind described in Article 19(5) (investment professionals) and Article 49(2) (high net worth companies, unincorporated associations etc.) of Part IV of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (‘’FPO’’) and any investment activity to which this presentation relates is only available to, and will only be engaged in with, such persons. Persons who do not have professional experience in matters relating to investment or who are not persons to whom Article 49 of the FPO applies should not rely on this document. This Document is only prepared for and available to persons who qualify as Professional Investors under the Markets in Financial Instruments Directive.